Privacy Policy

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data we collect will be passed on to the transport company commissioned with the delivery as part of contract execution, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of payment processing, provided this is necessary for payment processing. If payment service providers are used, we explicitly inform you about this below. The legal basis for data transmission is Art. 6 (1) lit. b GDPR.

7.2 Use of Payment Service Providers (Payment Processors)

• PayPal
  When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg ("PayPal"), as part of payment processing. The transfer is based on Art. 6 (1) lit. b GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) lit. f GDPR, based on PayPal's legitimate interest in determining your ability to pay. The result of the credit check concerning the statistical probability of non-payment is used by PayPal to decide on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of score values.

For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by notifying PayPal. However, PayPal remains entitled to process your personal data if necessary for contractual payment processing.

• SOFORT
  If you choose the "SOFORT" payment method, payment processing will be carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany ("SOFORT"), to whom we transmit your information provided during the order process, along with information about your order, in accordance with Art. 6 (1) lit. b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for payment processing with the payment service provider SOFORT and only to the extent necessary.

For further information about SOFORT's privacy policy, please visit:
https://www.klarna.com/sofort/datenschutz

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8) CONTACT FOR REVIEW REMINDERS

Own Review Reminder (No dispatch by a customer review system)

We use your email address to send a one-time reminder to submit a review of your order for our review system, provided you have given us your explicit consent in accordance with Art. 6 (1) lit. a GDPR during or after your order.

You can revoke your consent at any time by notifying the data controller.

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9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution
Our website uses social plugins ("plugins") of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only embedded as an HTML link. This ensures that no connection to Facebook’s servers is established when accessing a page on our website that contains such buttons. If you click the button, a new browser window opens, directing you to Facebook, where you can interact with the plugins (possibly after logging in).

Facebook Inc. is certified under the EU-U.S. "Privacy Shield" framework, ensuring compliance with EU data protection standards.

For details on data collection and further processing by Facebook, as well as your rights and privacy settings, please refer to Facebook's privacy policy:
https://www.facebook.com/policy.php

9.2 Google+ Plugins with Shariff Solution
Our website uses social plugins ("plugins") of the social network Google+, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To enhance data protection, these buttons are embedded only as HTML links, ensuring no automatic connection to Google+ servers when visiting our site. Clicking the button opens a new browser window leading to Google+, where you can interact with the plugins (after logging in, if necessary).

Google LLC is certified under the "Privacy Shield" framework.

For more information on data collection and processing by Google, please refer to Google's privacy policy:
https://www.google.com/intl/de/policies/privacy/

9.3 Instagram Plugin with Shariff Solution
Our website uses social plugins ("plugins") of the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

These buttons are embedded only as HTML links to prevent an automatic connection to Instagram servers when visiting our site. Clicking the button opens a new browser window leading to Instagram, where you can interact with the plugins.

Instagram LLC is certified under the "Privacy Shield" framework.

For further details on data collection and usage by Instagram, please refer to their privacy policy:
https://help.instagram.com/155833707900388/

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10) ONLINE MARKETING

10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to show relevant ads to users, improve campaign performance reports, or prevent users from seeing the same ads multiple times. A cookie ID allows Google to track which ads have been displayed in which browser, preventing duplicate display. Processing is based on our legitimate interest in optimizing our website marketing (Art. 6 (1) lit. f GDPR).

Further details on DoubleClick’s privacy policy:
https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and its conversion tracking feature provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

Conversion tracking cookies are set when a user clicks on a Google AdWords ad. They typically expire after 30 days and do not personally identify users. If the user visits specific pages on this website before the cookie expires, Google and we can track that the user clicked the ad and was redirected to the page.

For details on Google's privacy policy:
https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by adjusting your browser settings or installing the plugin:
https://www.google.com/settings/ads/plugin?hl=de

Please note that disabling cookies may limit website functionality.

11. WEB ANALYSIS SERVICES Google (Universal) Analytics

• Google Universal Analytics

This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Through this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide further services related to website and internet use to us. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by setting your browser software accordingly; however, we point out that in this case, you may not be able to use all functions of this website to their full extent. Furthermore, you can prevent Google from collecting the data generated by the cookie related to your use of the website (including your IP address) and processing these data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, instead of the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent future collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Disable Google Analytics

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor streams conducted via a user ID. When a page is first accessed, the user is assigned a unique, permanent, and anonymized ID that is set across devices. This allows interaction data from different devices and different sessions to be assigned to a single user. The user ID does not contain any personal data and does not transmit such data to Google.

The collection and storage of data via the user ID can be objected to at any time with effect for the future. To do so, you must disable Google Analytics on all systems you use, for example, in another browser or on your mobile device.

You can deactivate Google Analytics using a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, instead of the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent future collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Disable Google Analytics

Further information on Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

12. RETARGETING/ REMARKETING/ RECOMMENDATION ADVERTISING Facebook Custom Audience via the Pixel Method

This website uses the “Facebook Pixel” of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). If explicit consent is given, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook ad. This process is designed to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can contribute to optimizing future advertising measures.

The collected data is anonymous for us and does not allow us to draw conclusions about the identity of users. However, Facebook stores and processes the data so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with Facebook’s Data Usage Policy (https://www.facebook.com/about/privacy/).

You can allow Facebook and its partners to display advertisements on and outside of Facebook. For these purposes, a cookie may be stored on your computer. These processing operations are only carried out with explicit consent pursuant to Art. 6 para. 1 lit. a GDPR.

Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, please ask your legal guardians for permission.

Facebook Inc., based in the USA, is certified under the US-European “Privacy Shield” agreement, which ensures compliance with EU data protection levels.

To disable the use of cookies on your computer, you can set your internet browser to prevent future cookies from being placed or delete existing cookies. However, disabling all cookies may mean that some functions on our websites can no longer be executed. You can also disable the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, with which we advertise for this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in your browser, which automatically enables interest-based advertising based on your visited pages. Processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6 para. 1 lit. f GDPR.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/

Further information and Google's privacy policy regarding advertising can be found here: https://www.google.com/policies/technologies/ads/

13. RIGHTS OF THE DATA SUBJECT

(Provides detailed rights including access, rectification, deletion, restriction, objection, data portability, and complaint rights under GDPR.)

14. DURATION OF STORAGE OF PERSONAL DATA

The duration of storage of personal data is based on the respective legal retention period (e.g., commercial and tax law retention periods). After the expiration of the period, the corresponding data are routinely deleted, provided that they are no longer required for contract fulfillment or initiation and/or no legitimate interest in further storage exists on our part.